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SEO Course For beginners - Search Engine Optimization

Search Engine Optimization
Table of Contents
  1. 1.Search Engine Optimization
  2. 2.How Does SEO Work?
  3. 3.How Search Engines Rank Websites
  4. 4.Types of SEO
  5. 4.1 White-Hat SEO

    4.2 Black-Hat SEO

    4.3 Gray-Hat SEO

    4.4 On-Page SEO

    4.5 Off-Page SEO

    4.6 Technical SEO

    4.7 International SEO

    4.8 Local SEO

    4.9 Ecommerce SEO

    4.10 Content SEO

    4.11 Mobile SEO

    4.12 Negative SEO

  6. 5.SEO marketing strategy changes all the time

Search Engine Optimization (SEO)

SEO is an abbreviation for "Search Engine Optimization." It is the method of improving your website to ensure that it appears more prominently on the SERPs when users look for it for products or services related to your company on Google, Bing, Yahoo as well as other search engines. The higher your pages appear in search results in SEO digital marketing, the more certainly you attract attention or attract new and existing clients to your company. Many SEO marketing strategy are used to increase the rank of the websites.

DigiDwar is one of the best Digital Marketing Training Institutes that provide the best SEO Certification Course in Rohini. We provide the best Advance SEO Marketing course which is considered the best SEO Certification Course in Delhi. Enroll in our SEO training Certification course to learn advanced SEO courses. We have the best SEO consultant in Delhi, who will provide a deep knowledge of SEO for beginners.

How Does SEO Work?

Search engines like Google and Bing use bots to crawl web pages, traveling from site to site, collecting information about those pages, as well as indexing them. Consider the index to be a huge library where a librarian can locate a book (or a web page) to help you find exactly what you're looking for at the time. SEO optimization works by making changes to your website's design and content making it SEO optimized which makes it more appealing to search engines. You do this organic search engine optimisation in the hope that the search engine will display your website as the first result on the results page.

When deciding which websites to show in search results and in what order, Google's algorithm takes hundreds of ranking factors into account. It is impossible to change your website to account for all of them, but there are a few best practices you can follow. Search engine optimization, or SEO, can be intimidating for businesses that are just starting to build their website, create product pages, or are going through a website redesign. DigiDwar will teach you all the tactics required to do search engine optimisation at very best.

How Search Engines Rank Websites

Search engines such as Google and Bing employ a variety of ranking factors to determine and deliver the most relevant content for a given search term. However, before they can do so, search engines must crawl and index websites and a SEO expert will give you all the help for your need for your website with best SEO practices. Here's what crawling and indexing are all about.


Crawling is the process of discovery that occurs when search engines send crawlers or spiders to locate updated and new content. Crawlers examine webpages and follow links on those pages, just as you would if you were browsing web content. They navigate from link to link, returning data about those webpages to Google's servers." Aside from a webpage, the content could be an image, video, PDF file, blog post, or something else. Whatever the format, links are always used to find the content. Make sure that each and every page of your website is crawled if you want to be found in organic search results.


Indexing is the process by which search engines, such as Google, organise information prior to a search in order to provide quick responses to users' queries. In general, Google and other search engines have also structured data on web pages as well as other content that they are aware of. Now that these pages have been indexed, search engines can use the information they have about these pages and their content to decide whether or not to include this content in their search results.

Types of SEO

SEO helps in the generation of site traffic naturally. Customers are more likely to select one of the top ten search engine results when searching for a specific service or product online. These ten results are preferred because they are well-written and SEO-optimised. There are approximately 12 different types of SEO including on-page seo and off-page seo that assist websites in ranking higher on search engine result pages.

White-Hat SEO

When you hear the term "white-hat SEO," it refers to SEO practices that follow the terms and conditions of the largest search engines, such as Google. White-hat SEO improves your search engine ranking on the SERPs while maintaining the integrity of your website in line with the terms of service of the search engine.

Black-Hat SEO

Black-hat SEO takes advantage of flaws in Google's search algorithm to rank higher in search results. Spammy as well as paid link-building strategies, keyword stuffing, and some other tactics are used to get ahead in search engine results. These techniques give quick results, but if Google notices them, they could hurt your website's ranking.

Gray-Hat SEO

It is riskier than white-hat SEO. Since the terms and conditions surrounding the issue are unclear, gray-hat SEO practices do not fall into either the white-hat or black-hat categories. Using gray-hat SEO practices, on the other hand, will not result in a site ban from search engines. Simply put, the material as well as content that you publish in accordance with gray-hat SEO remains unclear. Understanding gray-hat SEO tactics can prevent your website from losing visitors because you'll be aware of the disadvantages and able to use honest techniques.

On-Page SEO

On-page SEO (search engine optimization) is the process of improving rankings and user experience by optimizing web pages' title tags, internal links, HTML code, URL, images, and several other on-page elements.

While optimizing your website for Google bots, create informative, relevant, as well as engaging content for your website's users. To draw attention to key portions of your content, use HTML tags. Also, Checking broken links and duplicate content and creating URL structures for multiple pages to make sure they are simple and to the point is useful.

Off-Page SEO

Off-page SEO refers to everything you do outside of your website that helps it rank higher in Google search results. It includes getting good social media advertising, getting clients to leave positive reviews on online forums, as well as getting links from credible websites in your industry.

Technical SEO

The primary goal of technical SEO is to help Google's bots successfully crawl, interpret, and index the pages of your website. Creating an extensive XML sitemap as well as making your site mobile-friendly are just two tactics for assisting web spiders in filtering and categorising your pages based on their content.

International SEO

International SEO increases organic traffic to your website from various countries and languages. If you want to be successful with international SEO, you must consider your target market's cultural context and allow them to conduct transactions in their currency and language. Dates and times should be formatted correctly based on where they are listed. If they are concerned, speak to them in their native language. International SEO aims to provide your target audience with a positive online experience.

Local SEO

Local SEO strategy for local companies is one of the most important types of SEO because it helps the business appear more noticeably in Google's local search results. Local SEO helps businesses reach a local audience by analyzing search behavior throughout trillions of searches.. Local SEO practices will allow your local business to rank higher in both search results as well as the local map pack. As a result, your company will expand and website traffic will increase.

Ecommerce SEO

Ecommerce SEO is one of the most effective ways to increase paid search traffic, however the SEO costs are significantly lower. It helps with the growth of your online store website, allowing it to rank higher when anyone searches for a product or service. It is critical that your website appears in the SERPs; otherwise, you will lose valuable access to potential and qualified ecommerce customers. If your competitors' research, focus on homepage SEO, as well as website architecture are done properly, ecommerce SEO can optimize your website to bring traffic and boost search volumes.

Content SEO

Content SEO is the process of developing unique content, such as writing, graphics, or videos, in order to structure your website but also rank it higher in search engine results pages (SERPs). In content SEOs, three things must be taken into consideration: copywriting, site structure, and keyword strategy. It is important to maintain a balance between the three because even if your website lacks quality content, it will not rank well in search results.

Furthermore, checking the content once it has been published is just as important as checking it before it is published. Monitor the performance of your content. Update accordingly, add new products, and use a variety of strategies to expand the reach of your website.

Mobile SEO

Mobile SEO is the method of optimizing a website for search engines while also making it viewable on mobile phones and tablets. If a customer has a bad experience with a brand on a mobile phone, they may never return. You must use this type of search engine optimization if you want your customers to have the best experience possible. It is critical to ensure that the style, structure, as well as page speed of your site do not cause mobile users to leave it.

Negative SEO

Negative SEO is an objectionable and unethical type of SEO that is currently being practiced. Negative SEO seeks to outrank your competitors in search results so that you can pass them or gain an advantage. Bad SEO tactics include breaking into someone's website and building an unusually high number of low-quality links to it, along with posting critical comments or reviews about them in numerous online forums and discussion boards. The consequences of being caught using unethical SEO are very bad.

SEO marketing strategy changes all the time

It is true that major search engines regularly update their algorithms. In general, search engines have been constantly trying to improve their approach in order to provide the best search results for each query. The main objective is to provide the best answer to a search user as quickly as possible through google search engine optimisation.

In order to provide top-tier results to users, major search engines must also minimize actors who try to artificially improve their results. Due to this reality, search engines regularly update their algorithms to penalize bad actors (Black-hat SEO) as well as reward good actors (White-Hat SEO). We at DigiDwar will keep you up to date with all the latest changes in Google’s algorithm and teach you all the essential ways on how to optimize the websites.

If you want to learn more about the benefits and approaches of SEO marketing, becoming a member of DigiDwar can be extremely beneficial for you, so that you can have a complete Advance SEO Course for beginners and get a SEO Certification course as we provide the best SEO course in Rohini. We offer numerous benefits, training & certification, networking opportunities, and so much more. Join DigiDwar’s advanced SEO course today if you want to improve your search engine marketing skills.

You can learn the fundamentals of SEO with us by enrolling in our online course and get a SEO Certification course . Our Search Engine Optimization (SEO) Training Course combines technical SEO with growth hacking. It will turn you into a full-stack SEO professional capable of driving long-term growth in your website's most important marketing channel. If you want to become an SEO expert, you must understand much more than just the various types of SEO. More advanced SEO and Digital Marketing courses can be found at DigiDwar.